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Demand Genie

Data Analysis · Microsoft Excel®

Introducing Demand Genie: A Customizable Behavioral Economic Research Tool

Demand Genie is a developing, fully customizable and user-friendly research tool built in Microsoft Excel® with integrated VBA scripting. Designed with intuitive buttons, pop-up messages, and clear visual indicators, Demand Genie simplifies behavioral economic data analysis while allowing researchers to retain full control over their analytic choices.


We anticipate completing development by Summer 2025 and, in the future, hope to transition to a web-based platform for even smoother updates and expanded functionality.


Why Demand Genie?

We believe data analysis should be transparent and adaptable. Different researchers and labs have unique approaches to analyzing purchase task data, so we designed Demand Genie to let you analyze your data your way.


Key features include:

✅ Customizable Demand Equations - Choose between models like Hursh & Silberburg (2008) or Koffarnus et al. (2015)

✅ Stein Data Quality Parameters - Set the thresholds for Trend % and Bounce %

✅ Flexible Zero-Handling - Convert zeros as needed (e.g., replace with 0.01)

✅ User-Friendly Defaults - Prefer a standardized approach? Simply hit "Default" to use Stein et al. (2015) criteria


Built for Researchers, by Researchers

Demand Genie is only possible with direct input and support from the following people:

🔹 Thomas Waltz, PhD, PhD

🔹 Claudia Drossel, PhD, PhD

🔹 Derek Reed, PhD

🔹 Michael Amlung, PhD


We Want to Hear From You!

Have comments, questions, or suggestions? Reach out--we'd love to hear from you!


Brandon P. Miller



*Microsoft Excel® and VBA (Visual Basic for Applications) are registered trademarks of Microsoft Corporation. This tool is independently developed and is not affiliated with or endorsed by Microsoft Corporation.

Power in Numbers

5

Customizable Settings

40

Prices Supported

1200

Participants Supported

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